Quantifying Qualitative (video database)

Consumers rarely do what they say they do. They often engage in compensatory behaviors they’re completely unaware of. And unfortunately, traditional research methods tend to overlook these behaviors. Not at Emerse.

We analyze consumer behavior, adding counts and timings to give you real data on consumers. We sit through hours of video, taking all the relevant data and populating it into an online video database (timings, counts, behaviors, demographics, etc.).