Co-Emersion

The Co-Emersion® process involves sharing video clips from the longitudinal ethnographies to the respondent so they may interpret their behaviors and provide the emotional context behind their experiences.

Participants react to, elaborate, and interpret their own behavior, and soon, “I didn’t know I did that” quickly becomes, “I do that because…”

We work with your moderators or we can recommend moderators we have worked with in the past.