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1. YOU’RE NOT DOING ETHNOGRAPHY Many companies rely on focus groups and surveys to figure out their consumers. And hey, they seem to work, so, as the saying goes, “why fix what ain’t broken?” Well, because what people say they do and what they really do are vastly different. A consumer’s perception of themselves, their […]https://emerse-rd.com/wp-content/uploads/2016/07/what-we-do-quantifying-qualitative-300x200.jpg