The detail in the everyday.

As it turns out, we (humans) don’t know ourselves very well. Our habits, our experiences, and our relationships are often misrepresented by us. There is a gap between what we THINK we do and what we REALLY do. At Emerse, our job is to bridge the gap.

About Us

Emerse (formerly InterActive Solutions) has been a leader in innovative research methods and techniques since 1995. We bring result-oriented thinking to qualitative studies that “emerse” product development teams into the world of the consumer.

Bill Morris

CEO - bmorris@emerse-rd.com

Bill Morris is the CEO of Emerse Research & Development and has specialized in observing consumers in their natural environments since 1995. Bill is dedicated to bringing the voice of the customer to his clients and designing custom research methodologies that bridge client objectives and real-life consumer behavior. He has pioneered such breakthrough technologies as INVOLVE® (a powerful online video database) and Co-Emersion™ (a unique research methodology, allowing consumers to view their behaviors and provide the emotional context behind their experiences). Bill works with the gamut of Fortune 500 companies, from automotive to household products industries, continually developing new methodologies that further capture human behavior.

John Kangas

Observational Research Director

John Kangas is the creative force and director at Emerse R&D. As Observational Research Director, John ensures each project runs smoothly and efficiently, working with both clients and respondents to draw out the real potential within each study. He has a knack for communicating and a high proficiency with new technology. With a background in Film Production, John excels as storyteller and communicator.

Designing Innovative Research

We are where the consumers are – in their kitchens, bathrooms, offices, stores, vehicles, etc. Let Emerse bring you the voice, the environmental dynamics, and the complexities of everyday consumer experiences. We will unveil hidden innovation possibilities to your product development team. Emerse has a long heritage of designing innovative research. Our approach is to get intimated with consumers through detailed analysis of what they do, not just what they say.